Research Approach and Methodologies

In-Depth Conversational Interviews

We conduct pre-scheduled private conversations to gather unbiased feedback directly from your customers, prospects, former customers, partners, and other relevant stakeholders. At ShearSpire, Inc. effective in-depth interviewing and semi-structured interviewing are at the core of our research approach.

Timely and Immediately Useful

You need fresh and vital information. ShearSpire, Inc. interview results provide actionable customer insights so you can react to and take appropriate action in a timely manner.

Choose The Best Contact Method

We offer your audience telephone interviews, video conferencing, in-person interviews, and conjoint studies with Internet-based surveys.

Add New Questions as They Arise

Our research process at ShearSpire, Inc. is agile so that you can maximize insights. We begin with customized framework questions and sub-questions. Within this framework we can collect some quantitative data, but the questions are primarily qualitative. Throughout the research cycle, we share our results with you, refocus, and add your new questions as research progresses. For iterative studies, all interviews share certain core questions to enable comparison within the study and to provide inputs into subsequent research.

Your Priorities Always

Our relationship with you is based on mutually agreed upon goals, methodologies, and final reporting requirements. We work with you to clearly define the business needs that are driving the research and design projects and programs that support your business objectives.

Clear and Actionable Reports

We understand that you want insights that lead to better business performance and not simply research results. We structure your research reports for maximum clarity and actionability. We deliver both individual interview reports and trend reports based on groups of completed interviews. We can design your reports in Word, PowerPoint, and for direct import into SFA or CRM systems.

Privacy

The findings from your studies are strictly proprietary. ShearSpire, Inc. reports are never re-sold or made available to other parties.